Brand Spotlight: SFERRA

One of our most popular, long-running brands, SFERRA has been a great partner of Pioneer Linens for generations! With their luxury bed sets, bath towels, and table linens, SFERRA has shown why their craftsmanship has become such a household name. We guarantee that whatever you’re looking for, SFERRA is sure to have an option that won’t disappoint. If you need a good recommendation, visit our store at 210 Clematis Street in West Palm Beach, call our wonderful staff at 800-207-5463, or email customerservice@pioneerlinens.com for more assistance.

 

What Makes SFERRA Special?

SFERRA has been a vendor of ours for a very long time, and it’s a brand we’ve learned to treat synonymously with fine luxury. Known for their innovation, SFERRA has been pushing the boundaries on the level of comfort achievable by cotton. For over a century, SFERRA has stayed in business through their unparalleled craftsmanship, never-ending innovation, and their ability to bring beauty and comfort into every room.

 

The History of SFERRA

Coming across the Atlantic in 1891, Gennaro Sferra came to the United States to sell Italian lace, collars, and cuffs to many societal “tastemakers” along the East Coast. This led to SFERRA building a reputation as a provider of fine and exclusive linens. Thanks to them establishing a strong early impression, this gave Gennaro just the head start he needed to broaden the business's horizons over the next few decades. In the 1930s, Gennaro added table linens to the ever-growing line of products that SFERRA offers.

In the same decade, Gennaro was joined by his two sons, Enrico and Albert, in running the business. Their combined knowledge in textile craftsmanship. With their help, SFERRA continued to redefine the entire linens industry. As time went on, Albert would have the wonderful idea to standardize the use of long-staple cotton for bed linens. This idea would go on to start what they simply refer to as their Celeste Collection.

 

SFERRA History in the 21st Century

After further growth and changing ownership, in 2001, SFERRA was the first company to create 1020 thread count linens. Later in 2008, SFERRA unveiled a wide array of Egyptian cotton bedding, otherwise known as the SFERRA Giza 45 Collection. These collections have gone on to become one of their biggest bestsellers.

Going from an Italian immigrant to one of the biggest names in luxury bed linens over the course of 130+ years—that is what makes SFERRA special.

 

SFERRA Giza 45 Natura Collection

 

What to Expect from Pioneer Linens

At Pioneer Linens, our team is dedicated to providing you with the best service possible. That means helping you find the brands and styles you want for the product you are looking for. If you have any more questions or need consultation about the many SFERRA products we offer, visit our store at 210 Clematis Street in West Palm Beach, call us at 800-207-5463, or email customerservice@pioneerlinens.com for more information.