Penny's Picks

Penny Murphy knows linens like few others. As the 3rd generation President of Pioneer Linens, Penny has seen styles come and go, all the while cultivating a dedication to exquisite quality and devoted customer service.  Here, Penny gives a peek into her decades of expertise and highly evolved personal taste.

penny murphy pioneer linens palm beach

What inspires your entertaining style? 

My style is classic, however I like to add a surprise of whimsy so our family and guests relax and can have fun.  We often have poppers on the table for the holidays. The wrapping on the poppers add color to our table settings. Our family enjoys the corny jokes!

pioneer linens formal dinner table

What is your favorite bedding style?

White is always right! I sleep on an old Sferra sheet pattern called Amante. This was one of the first 1000 thread count collections from Italy. The design is a white on white jacquard. I have 2 sets that I rotate. Just like fine wine, they just get better with age!  (Me Too, I Hope!)

sferra giza 45 jaquard bed linensShown: Sferra Giza 45 Jacquard Bedding

What is the best business advice you have ever received?

My father taught me these very important lessons. “The reason we are in business is because of our customers! Customers are always right!”

How do you source the fabrics and designs for the new Pioneer Linens Collection?

Camille, our second daughter, is our buyer. She started going to the markets with me when she was in high school. Camille understands our customers and our designer audience. She knows what they expect to find when they visit our store.

monogrm blue white towels pioneer linens

Shown: Pioneer Linens Midtown Monogram Towels

What sets Pioneer Linens apart from other home boutiques? 

Most fine linen stores are small. We offer a complete selection of better-quality linens. In most cases, our customers can find what they need when they visit. Our complete website helps us keep in touch with our customers wherever they are in the world. We are also a great resource for monogramming and custom linens.

gold embroidered naplin and gold placemat place setting